The bizarre story of Lucid Absinthe and their hapless marketing campaign takes another twist! According to absinthe retailer David Nathan Maister: “Absinthes with less than 10mg/l thujone are now potentially legal in the US” Importantly there has been no change in the law, but rather a change in the “margin of error” as regards thujone testing. Apparently this means that Lucid (or any other absinthe) with up to 10mg of thujone is deemed thujone free! How strange is that! The FDA are being led a merry dance it seems!
Why Lucid are still reticent about stating the thujone content in their absinthe remains unclear. It seems that strong absinthe within the thujone 10mg – 35 mg European designation -and known as hořká lihovina (amer) – will still not be allowed.
A very strange tale, and as foggy as a louched glass of Absinthium 1792 (which unfortunately is nearly 3 times the allowed thujone limit for the USA). Still it’s better than an outright ban – but what a strange way to do it 😕